Facebook is one of the dynamic social media platforms for digital marketers to leverage and gain traction. If you run an explainer video production company, a demo video production company, or even a digital studio, and want to create a perfect Facebook video ad that generates buzz, here's how you should do it.
1. Create A Striking Video Content
Even though Facebook plays videos automatically, it doesn't mean it will also keep the viewers engaged till the end. That's why you need to create striking video content and hook your potential customers within seconds.
According to Nielsen, the impact of the majority of videos is made within 10 seconds.
So, if you want to grab the viewers' attention, you have limited time on your hands to convey your brand's message and create a lasting impression on the viewer's minds.
2. The Video Ad Should Work Without Audio
Did you know that over 85% of Facebook users watch videos without audio?
Since Facebook introduces the feature of auto-play videos, most users tend to watch the videos without sound. You need to work on different ways to grab the attention of your target audience. Here's what you need to do,
Include Bold Texts And Visual Elements
Utilizing bold texts and visually appealing elements is one of the best ways to grab users' attention. They work best when use to convey your brand's message in a storytelling manner.
When your users aren't listening, they will probably read what you have to say. Therefore, adding subtitles is how you should keep the viewers engaged with your video ad and convey your message most effectively.
Add Reminder To "Turn On Sound"
According to a recent poll, 80% of Facebook users hate it when the videos play sound on their own. That makes them scroll ahead and watch something else. Therefore, it's a prudent approach to incorporate a "Turn-On Sound" as a reminder for the user.
3. Should Have Engaging Story To Tell
Most Facebook users are casually scrolling and watching videos, but they hate it when an ad pops up. So, the best way to keep your videos engaging is to tell your ads like a story.
Here are some of the elements you should include in your video ad to gain the viewers' attention.
Add An Emotional Appeal
Humans are emotional; as a marketer, you need to leverage emotion into your video ad. So, your target audience would relate to your brand on a deeper level.
When you're creating a story of your brand, think of how your brand could change your potential customers' lives for the better. You could include the main features of the brand and how it helps your target audience solve their issues in the most effective manner.
Testimonials are a great way to show the credibility of your video ad and brand to the potential consumers' minds. If you have a huge list of clients using your brand, it will tempt and excite the potential customers to try your brand once.
Facebook has over 2.23 billion monthly active users scrolling through their newsfeeds. It's a goldmine for digital marketers.
So, if you want your brand to succeed, leverage Facebook video ads to gain traction and convey your brand's message effectively.